Integrated marketing communication tactics?

• A. Online chat support only.
• B. Radio campaigns only.
• C. TV, press releases, websites, direct mail, festivals, coupons, direct selling.
• D. Social media influencer outreach.

Answer: (C)

Integrated marketing communication focuses on coordinating multiple channels to deliver a single, consistent brand message across touchpoints. The best option reflects a wide mix of tactics across different media and formats—TV for mass reach, press releases for earned media, a website for owned media, direct mail and direct selling for targeted outreach, and festivals for experiential engagement. This combination shows how various tools can work together to reinforce the same message and create a cohesive customer experience. The other choices isolate a single channel or tactic (online chat as a support channel, radio campaigns alone, or influencer outreach by itself), which doesn’t illustrate the cross-channel coordination that IMC aims to achieve.