What are used to measure marketing efforts?

• A. Return on investment
• B. Key performance indicators and metrics
• C. Impressions
• D. Customer support metrics

Answer: (B)

Measuring marketing efforts relies on a framework of key performance indicators and metrics. KPIs are the critical targets tied to your goals—think conversion rate, cost per acquisition, revenue growth, or customer lifetime value—while metrics are the data points that show how you’re progressing toward those targets. This combination provides a clear, actionable view of effectiveness across channels and helps drive optimization.

Impressions measure exposure and can be interesting, but they don’t tell you whether that exposure matters. ROI focuses on profitability but doesn’t capture the full picture of performance across activities and stages of the customer journey. Customer support metrics relate to service quality and the post-sale experience, not directly to how marketing efforts perform.