What is an augmented product?

• A. The augmented product includes additional features that differentiate it from competitors.
• B. The core benefit.
• C. The generic product.
• D. The potential product.

Answer: (A)

In product strategy, the augmented product is the product plus added features, services, and benefits that go beyond the basic offering to set it apart from competitors. These extras can include things like warranty, installation, after‑sales support, delivery, customization options, and premium packaging. They raise perceived value, help justify a higher price, and can boost customer satisfaction and loyalty. This goes beyond the core benefit (the essential need the product fulfills) and beyond the generic product (the basic version with no extras). It also isn’t about future possibilities—that would be the potential product. So describing it as the product plus additional features that differentiate it from competitors is the most accurate fit.