What is the definition of intangible?

• A. A non-physical factor
• B. A physical asset
• C. A digital asset
• D. A tangible product

Answer: (A)

Intangible refers to something that has no physical presence; it describes non-physical factors or assets that contribute value without being touchable. In marketing and business, this includes brand reputation, goodwill, and intellectual property—things you can’t hold in your hand but that influence worth and performance. Among the options, describing it as a non-physical factor best captures the general idea of intangible, since it isn’t about a tangible object or a specific digital category. A physical asset is something tangible you can touch, a digital asset is a type of intangible but too narrow to define the term, and a tangible product is clearly physical.