Which describes marketing automation?

• A. Builds websites
• B. Stores customer data across platforms
• C. Enables planning, organizing, conducting and automating marketing communication through a single system
• D. Processes payments

Answer: (C)

Marketing automation is about using software to automate repetitive marketing tasks and orchestrate campaigns across channels from one place. It lets you plan campaigns, organize resources, run communications, and automatically follow up based on customer behavior, all within a single system. This description fits best because it emphasizes coordinating and automating marketing activities in one platform, rather than just building a website, storing data, or processing payments. Building websites creates a presence but isn’t automation; storing customer data across platforms is about data management or CRM; processing payments handles transactions. Marketing automation unifies and automates the ongoing marketing workflow to enable timely, personalized communication at scale.