Which describes the societal marketing concept?

• A. Focuses on profits above all else.
• B. Focuses on the needs of the most profitable customers.
• C. Looks at the benefit of the product or service to society as a whole rather than the individual consumer.
• D. Emphasizes rapid product development.

Answer: (C)

Societal marketing centers on balancing company needs with the welfare of society, asking not only what customers want but also what benefits society in the long run and at what cost. It looks at the broader impact of a product or service on social, ethical, and environmental well-being, not just individual buyers. That makes the option about focusing on the benefit to society as a whole the best description, because it captures the idea that marketing decisions should consider societal good, alongside profits and customer value. The other ideas emphasize profit alone, targeting only the most profitable customers, or speed of development, which don’t address the broader social impact central to this concept.