Which of the following are examples of metrics?

• A. Impressions, reach, visits, clicks, sign ups
• B. Conversions, revenue
• C. Return on Ad Spend
• D. Customer lifetime value

Answer: (A)

Metrics are numerical measurements used to quantify marketing performance. They’re counts or sums you can track over time to see what’s happening. The example includes impressions, reach, visits, clicks, and sign ups. Each of these is a measurable quantity: impressions and reach show exposure, visits reflect site activity, clicks capture engagement, and sign ups indicate conversions. Together they cover different stages of the funnel—from awareness to action—giving a well-rounded view of how a campaign performs.

Other choices are also metrics in their own right (conversions, revenue; return on ad spend; customer lifetime value), since they’re all numeric indicators of outcomes or value. But the listed set provides a representative mix across early exposure, engagement, and conversion, illustrating how metrics work across the customer journey.