Which term describes additional features that differentiate a product?

• A. The core benefit
• B. The generic product
• C. The augmented product includes additional features that differentiate it from competitors.
• D. The potential product

Answer: (C)

In marketing, a product is seen in layers. The core benefit is the fundamental need the product fulfills. The generic product is the basic version that delivers that function without extras. The augmented product includes additional features, services, and attributes that set the offering apart from competitors and add extra value for the customer. These differentiating additions could be things like warranties, installation, customer support, updates, or ecosystem benefits. The potential product looks to future possibilities and isn’t about the current differentiators. So the term that describes those extra features that differentiate a product is the augmented product.