Which term refers to people who have previously purchased from the company?

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Multiple Choice

Which term refers to people who have previously purchased from the company?

Explanation:
The concept here is identifying people who have already completed a purchase. When someone has previously bought from the company, they are considered customers. They’ve moved beyond potential interest and into an actual transaction, and they may become repeat buyers or loyal customers over time. In contrast, prospects are people who could become customers but haven’t bought yet; brand refers to the overall image and perception of the company; positioning is how the product is framed in the market relative to competitors. So, the term that best fits those who have already purchased is customers.

The concept here is identifying people who have already completed a purchase. When someone has previously bought from the company, they are considered customers. They’ve moved beyond potential interest and into an actual transaction, and they may become repeat buyers or loyal customers over time. In contrast, prospects are people who could become customers but haven’t bought yet; brand refers to the overall image and perception of the company; positioning is how the product is framed in the market relative to competitors. So, the term that best fits those who have already purchased is customers.

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