Which type of cookie is stored by a domain other than the visited site and used to track advertising?

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Prepare for the Marketing in the Digital Era Test. Study using flashcards and multiple choice questions, each with hints and explanations. Get ready to excel in your marketing exam!

Multiple Choice

Which type of cookie is stored by a domain other than the visited site and used to track advertising?

Cookies stored by a domain other than the site you’re visiting are used to track advertising across different sites. These are third-party cookies, often set through embedded content like ads or widgets from advertisers. They let advertisers follow your browsing habits as you move from site to site.

In contrast, first-party cookies are set by the site you’re visiting and mainly remember your preferences or login state. Session cookies are temporary and typically disappear when you close the browser. Secure cookies are marked to be sent only over HTTPS connections. So the one that matches being stored by another domain and used for advertising tracking is third-party cookies.

Which type of cookie is stored by a domain other than the visited site and used to track advertising?

Prepare for the Marketing in the Digital Era Test. Study using flashcards and multiple choice questions, each with hints and explanations. Get ready to excel in your marketing exam!

Which type of cookie is stored by a domain other than the visited site and used to track advertising?

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