Who is responsible for ROI (return on investment) in a marketing organization?

• A. Chief Marketing Officer
• B. Marketing Director
• C. Marketing Coordinator
• D. Chief Executive Officer

Answer: (A)

Ownership of marketing ROI lies with the head of marketing. The Chief Marketing Officer is responsible for the overall marketing strategy, budget decisions, and the measurement framework that determines how ROI is calculated across campaigns and channels. They set which investments to fund, define the metrics and attribution methods, and report results to the rest of the executive team. A Marketing Director may manage campaigns and teams day to day, and a Marketing Coordinator handles execution, but neither typically holds the overall responsibility for marketing ROI. The CEO oversees ROI for the company as a whole, but within the marketing function, the CMO is the owner of marketing ROI.